Research Catalog

Group influence on consumer brand choice

Title
Group influence on consumer brand choice [by] Robert E. Witt.
Author
Witt, Robert E.
Publication
[Austin] Bureau of Business Research, University of Texas at Austin, 1970.

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Details

Description
xi, 79 p.; 23 cm.
Series Statement
Studies in marketing no. 13
Subject
  • Brand choice
  • Motivation research (Marketing)
  • Reference groups
Bibliography (note)
  • Bibliography: p. 73-79.
ISBN
0877550875
LCCN
77630780
OCLC
  • ocm00092654
  • SCSB-262229
Owning Institutions
Princeton University Library