Research Catalog

Market segmentation ; the basis for new product innovation and old product renovation.

Title
Market segmentation ; the basis for new product innovation and old product renovation.
Author
Hanan, Mack
Publication
[New York] : American Management Association, Marketing Division, [1968]

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StatusFormatAccessCall NumberItem Location
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Book/TextRequest in advance HD28 .Am32 no.96-110Off-site

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Details

Description
28 pages : illustrations; 28 cm.
Series Statement
An AMA management bulletin ; no. 109
Uniform Title
AMA management bulletin ; no. 109.
Subject
Market segmentation
LCCN
68006246
OCLC
  • ocm00433987
  • SCSB-5004882
Owning Institutions
Columbia University Libraries