Research Catalog
Concept advertising ; a new role for advertising in new product research and development for consumer and industrial products.
- Title
- Concept advertising ; a new role for advertising in new product research and development for consumer and industrial products.
- Author
- Hanan, Mack
- Publication
- [New York] : American Management Association, Marketing Division, [1963], [©1963]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Book/Text | Request in advance | HD28 .Am32 no.37 etc. | Off-site |
Holdings
Details
- Description
- 15 pages : illustrations; 28 cm.
- Series Statement
- American Management Association. Management bulletin, 37
- Uniform Title
- Management bulletin (New York, N.Y.) ; no. 37.
- Subject
- Advertising > Research
- Note
- Cover title.
- LCCN
- 64002136
- OCLC
- ocm01903685
- SCSB-5004313
- Owning Institutions
- Columbia University Libraries