Research Catalog
Online market research : cost-effective searching of the Internet and online databases
- Title
- Online market research : cost-effective searching of the Internet and online databases / John F. Lescher.
- Author
- Lescher, John F.
- Publication
- Reading, Mass. : Addison-Wesley, [1995], ©1995.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.2 .L45 1995 | Off-site |
Holdings
Details
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Ch. 1. Obtaining Marketing Data from Online Sources -- Ch. 2. Secondary Marketing Research: What Information Do You Need? -- Ch. 3. Where Can You Get Secondary Marketing Research? -- Ch. 4. Online Sources for Secondary Marketing Research -- Ch. 5. Search Skills -- Ch. 6. The Professional Services - Characteristics -- Ch. 7. The Professional Services - Descriptions. Knight-Ridder DIALOG Information Services. Knight-Ridder DataStar. LEXIS-NEXIS. DataTimes. Profound. NewsNet. I/PLUS Direct. Dow Jones -- Ch. 8. Using the Professional Services for Secondary Marketing Research -- Ch. 9. The Internet -- Ch. 10. Internet Sites for Business Research -- Ch. 11. Using the World Wide Web and the Internet for Secondary Marketing Research -- Ch. 12. The Consumer Sources - Characteristics -- Ch. 13. The Consumer Sources - Descriptions -- Ch. 14. Examples from the Consumer Sources -- Ch. 15. How to Keep Up -- Ch. 16. Data Quality - The Researcher's Responsibilities --
- Ch. 17. Document Delivery: Now and the Future -- Ch. 18. Legal, Ethical, and Intellectual Property -- Ch. 19. Secondary Marketing Research Using Online Sources Will Only Get Better.
- ISBN
- 0201489295
- LCCN
- 95004739
- OCLC
- 32591230
- ocm32591230
- Owning Institutions
- Columbia University Libraries