Research Catalog

Data analysis using SQL and Excel

Title
Data analysis using SQL and Excel / Gordon S. Linoff.
Author
Linoff, Gordon
Publication
  • Indianapolis, IN : John Wiley & Sons, Inc., [2016]
  • ©2016

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1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
Book/TextRequest in advance QA76.73.S67 L56 2016gOff-site

Holdings

Details

Subject
  • SQL (Computer program language)
  • Querying (Computer science)
  • Data mining
  • Microsoft Excel (Computer file)
Note
  • Includes index.
Contents
A data miner looks at SQL -- What's in a table? Getting started with data exploration -- How different is different? -- Where is it all happening? Location, location, location -- It's a matter of time -- How long will customers last? Survival analysis to understand customers and their value -- Factors affecting survival: the what and why of customer tenure -- Customer purchases and other repeated events -- What's in a shopping cart? Market basket analysis -- Association rules and beyond -- Data mining models in SQL -- The best-fit line: linear regression models -- Building customer signatures for further analysis -- Performance is the issue: using SQL effectively.
ISBN
  • 9781119021438
  • 111902143X
  • 9781119021445 (ePub ebook) (canceled/invalid)
  • 9781119021452 (ebook) (canceled/invalid)
OCLC
  • ocn932131839
  • 932131839
  • SCSB-13571172
Owning Institutions
Columbia University Libraries