Research Catalog

Social marketing research for global public health : methods and technologies

Title
Social marketing research for global public health : methods and technologies / W. Douglas Evans, PhD.
Author
Evans, W. Douglas
Publication
New York, NY : Oxford University Press, [2016]

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1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
Book/TextRequest in advance RA427 .E92 2016Off-site

Holdings

Details

Description
xvii, 295 pages : illustrations; 24 cm
Subject
  • Public Health
  • Social Validity, Research > methods
  • Social Marketing
  • Marketing of Health Services
  • Social Media
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Introduction to social marketing research -- Research methods & evidence for social marketing -- Formative research -- Brand research -- Efficacy and message testing methods for social marketing research -- Monitoring and evaluation research : tools and evidence for understanding social marketing performance during and after implementation -- Social marketing research in the digital media age -- Quasi-experimental and heavy-up experiments in social marketing -- Case studies: social marketing research in action -- Lessons learned and future social marketing research.
ISBN
  • 9780199757398 (pbk. : alk. paper)
  • 0199757399 (pbk. : alk. paper)
  • 9780190606459 (updf) (canceled/invalid)
  • 9780190606466 (epub) (canceled/invalid)
LCCN
2016000593
OCLC
  • ocn958458152
  • 958458152
  • SCSB-14174033
Owning Institutions
Columbia University Libraries