- Additional Authors
- Taylor & Francis
- Description
- 1 online resource.
- Series Statement
- Basics (New York, NY).
- Subject
- Business anthropology
- Bibliography (note)
- Includes bibliographical references and index.
- Reproduction (note)
- Source of Description (note)
- Description based on online resource; title from digital title page (viewed on December 21, 2023).
- Contents
- Introduction to Business Anthropology -- Methodologies of Cultural Analysis -- Anthropology in Consumer Research -- Organizational Anthropology -- Design Anthropology -- A Digital Anthropology approach to Culture -- Conclusion.
- ISBN
- 9781003358930
- 1003358934
- 9781003812609
- 1003812600
- 9781003812630
- 1003812635
- LCCN
- 2023032662
- 10.4324/9781003358930
- OCLC
- 2023032662
- Author
Malefyt, Timothy de Waal, author.
- Title
Business anthropology : the basics / Timothy de Waal Malefyt.
- Publisher
New York, NY : Routledge, 2024.
- Copyright Date
©2024
- Type of Content
text
- Type of Medium
computer
- Type of Carrier
online resource
- Series
Basics (New York, NY).
- Bibliography
Includes bibliographical references and index.
- Reproduction
Electronic reproduction. London Available via World Wide Web.
- Biography
Timothy de Waal Malefyt is Clinical Professor of Marketing at the Gabelli School of Business, Fordham University, New York. A trained anthropologist with over 15 years of corporate experience in advertising firms, he teaches consumer insights and business anthropology to help students understand issues and solve problems.
- Note
Description based on online resource; title from digital title page (viewed on December 21, 2023).
- Connect to:
- Added Author
Taylor & Francis
- Other Form:
Print version: Malefyt, Timothy de Waal. Business anthropology New York : Routledge, 2024 9781032416090 (DLC) 2023032661
- Other Standard Identifier
10.4324/9781003358930 doi