Research Catalog

Title

Music management, marketing and PR / Chris Anderton, James Hannam and Johnny Hopkins.

Author

Anderton, Chris

Publication

• London ; Thousand Oaks : SAGE Publications, [2022]
• ©2022

Items in the Library & Off-site

Details

Additional Authors

• Hannam, James
• Hopkins, Johnny

Description

viii, 226 pages : illustrations; 25 cm

Summary

"This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include : Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events.How the music industry can be more diverse, inclusive, and equitable for the benefit of all.Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion - and anybody looking to build their career in the music industries."--

Subjects

• Music trade > Management
• Music > Marketing

Bibliography (note)

• Includes bibliographical references (pages [193]-216) and index.

Contents

Industry Overview and Theoretical Approaches -- Getting Started: Building Teams and Understanding Management Functions -- Artist Development Strategies -- Creating a Buzz -- Music Marketing -- Public Relations and Promotion -- Online Music: Media Platforms, Music Streaming and Music Recommendation -- Concerts and Festivals -- Branding and Sponsorship -- Copyright, Funding and Revenue Streams -- Beyond the Music: Well-Being and Equality.

Call Number

JME 23-265

ISBN

• 1526497387
• 9781526497383
• 1526497395
• 9781526497390
• 9781529789256 (ePub ebook) (canceled/invalid)

OCLC

1275359248

Author

Anderton, Chris, author.

Title

Music management, marketing and PR / Chris Anderton, James Hannam and Johnny Hopkins.

Publisher

London ; Thousand Oaks : SAGE Publications, [2022]

Copyright Date

©2022

Type of Content

text

still image

Type of Medium

unmediated

Type of Carrier

volume

Bibliography

Includes bibliographical references (pages [193]-216) and index.

Added Author

Hannam, James, author.

Hopkins, Johnny, author.

Other Form:

ebook version : 9781529789256

Research Call Number

JME 23-265