Research Catalog

Title

Online impulse buying and cognitive dissonance : examining the effect of mood on consumer behaviour / Giovanni Mattia, Alessio Di Leo, Ludovica Principato.

Author

Mattia, Giovanni

Publication

Cham : Palgrave Macmillan, [2021]

Details

Additional Authors

• Di Leo, Alessio
• Principato, Ludovica
• EBSCOhost

Description

1 online resource.

Subject

• Impulse buying
• Impulse buying > Psychological aspects
• Teleshopping
• Cognitive dissonance

Bibliography (note)

• Includes bibliographical references.

Reproduction (note)

• Electronic reproduction.

Contents

1. Introduction -- 2. The impulse buying -- 3. The cognitive dissonance -- 4. The affect state -- 5. Measuring the constructs of impulse buying, cognitive dissonance and affect state -- 6. On-line consumer behavior and technology acceptance models -- 7. Drivers for on-line impulse purchases of highly symbolic products -- 8. Pc-based versus mobile-based on-line shopping -- 9. Millennials and on-line shopping: the case of smartphones -- 10. The study. .

ISBN

• 9783030659233
• 3030659232
• 9783030659226 (canceled/invalid)

LCCN

10.1007/978-3-030-65923-3

OCLC

om833082850

Author

Mattia, Giovanni, author.

Title

Online impulse buying and cognitive dissonance : examining the effect of mood on consumer behaviour / Giovanni Mattia, Alessio Di Leo, Ludovica Principato.

Publisher

Cham : Palgrave Macmillan, [2021]

Type of Content

text

Type of Medium

computer

Type of Carrier

online resource

Bibliography

Includes bibliographical references.

Reproduction

Electronic reproduction. Ipswich, MA Available via World Wide Web.

Source of description

Online resource; title from PDF title page (SpringerLink, viewed March 22, 2021).

Connect to:

Available from home with a valid library card

Added Author

Di Leo, Alessio, author.

Principato, Ludovica, author.

EBSCOhost

Other Form:

Original 3030659224 9783030659226

Other Standard Identifier

10.1007/978-3-030-65923-3 doi