Research Catalog

Millennials with kids : marketing to this powerful and surprisingly different generation of parents

Title
Millennials with kids : marketing to this powerful and surprisingly different generation of parents / Jeff Fromm and Marissa Vidler.
Author
Fromm, Jeff
Publication
New York, NY : AMACOM, American Management Association, [2015]

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StatusFormatAccessCall NumberItem Location
Book/textUse in library JBE 18-405Schwarzman Building - General Research Room 315

Details

Additional Authors
Vidler, Marissa
Description
xiv, 224 pages; 24 cm
Subject
  • Young adult consumers > Attitudes
  • Target marketing
  • Parents
  • Generation Y
Bibliography (note)
  • Includes bibliographical references (pages 203-210) and index.
Contents
Foreword -- Acknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index.
Call Number
JBE 18-405
ISBN
  • 9780814436585
  • 0814436587
LCCN
2015009454
OCLC
2015009454
Author
Fromm, Jeff.
Title
Millennials with kids : marketing to this powerful and surprisingly different generation of parents / Jeff Fromm and Marissa Vidler.
Publisher
New York, NY : AMACOM, American Management Association, [2015]
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Bibliography
Includes bibliographical references (pages 203-210) and index.
Added Author
Vidler, Marissa.
Research Call Number
JBE 18-405
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