Research Catalog

The decoded company : know your talent better than you know your customers

Title
The decoded company : know your talent better than you know your customers / Leerom Segal, Aaron Goldstein, Jay Goldman, and Rahaf Harfoush.
Author
Segal, Leerom
Publication
New York : Portfolio/Penguin, 2014.

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StatusFormatAccessCall NumberItem Location
Book/textUse in library JBE 16-501Schwarzman Building - General Research Room 315

Details

Subject
  • Organizational behavior
  • Employees
  • Corporations
  • Big data
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 16-501
ISBN
  • 9781591847144 (hardback)
  • 1591847141 (hardback)
LCCN
2013039082
OCLC
862066382
Author
Segal, Leerom.
Title
The decoded company : know your talent better than you know your customers / Leerom Segal, Aaron Goldstein, Jay Goldman, and Rahaf Harfoush.
Publisher
New York : Portfolio/Penguin, 2014.
Description
326 pages : illustrations ; 24 cm
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Bibliography
Includes bibliographical references and index.
Summary
"Google amazes us by generating answers before we even finish asking a question. Netflix delights us with spot-on recommendations. These companies use the power of Big Data-the collection and analysis of massive amounts of information. It's one of the hottest concepts in business. But while many companies are embracing Big Data to understand their customers, very few are applying it to their own employees. One of the pioneers in that effort has been acclaimed digital marketing agency Klick Health. Now Klick's leaders share the principles that guided their fast growth and low turnover. Klick CEO Leerom Segal and his colleagues show how personalizing each employee's experience can increase their engagement, help them learn new skills faster, and be placed with the right teams. The authors outline the three transformative ideas they've developed for "decoding" any company or department-figuring out what really makes it tick, so you can maximize its potential. The authors share success stories from Klick and other organizations, and offer a bold new approach to designing and managing a workplace. The result is a groundbreaking book for any company that wants the best from its people"-- Provided by publisher.
"Google amazes us by generating answers before we even finish asking a question. Netflix delights us with spot-on recommendations. These companies use the power of Big Data--the collection and analysis of massive amounts of information. It's one of the hottest concepts in business. But while many companies are embracing Big Data to understand their customers, very few are applying it to their own employees. One of the pioneers in that effort has been acclaimed digital marketing agency Klick Health. Now Klick's leaders share the principles that guided their fast growth and low turnover. Klick CEO Leerom Segal and his colleagues show how personalizing each employee's experience can increase their engagement, help them learn new skills faster, and be placed with the right teams. The authors outline the three transformative ideas they've developed for "decoding" any company or department--figuring out what really makes it tick, so you can maximize its potential"-- Provided by publisher.
Research Call Number
JBE 16-501
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