Research Catalog
Sport brands
- Title
- Sport brands / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet.
- Author
- Bouchet, Patrick
- Publication
- Milton Park, Abingdon, Oxon ; New York : Routledge, 2013.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Book/Text | Use in library | JBE 18-102 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Series Statement
- Routledge sports marketing series
- Uniform Title
- Routledge sports marketing series.
- Subject
- Bibliography (note)
- Includes bibliographical references (pages [182]-189) and index.
- Contents
- List of figures and tables -- Preface -- Introduction -- The great variety of sport brands -- The tangible influence of sport brands -- The intangible influence of sport brands -- Subcultures, communities and sport brands -- The economic and social value of sport brands -- Sport brands'growth strategies -- Sport brands' threats -- Conclusion -- Notes -- References -- Index.
- Call Number
- JBE 18-102
- ISBN
- 9780415532846 (hbk)
- 0415532841 (hbk)
- 9780415532853 (pbk)
- 041553285X (pbk)
- 9780203114667 (ebk) (canceled/invalid)
- LCCN
- 2012033184
- OCLC
- 783167632
- Author
- Bouchet, Patrick, author.
- Title
- Sport brands / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet.
- Publisher
- Milton Park, Abingdon, Oxon ; New York : Routledge, 2013.
- Description
- x, 197 pages : illustrations ; 24 cm.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Series
- Routledge sports marketing seriesRoutledge sports marketing series.
- Bibliography
- Includes bibliographical references (pages [182]-189) and index.
- Summary
- Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.The book covers the whole heterogeneity of sport brands, going.
- Added Author
- Hillairet, Dieter, author.Bodet, Guillaume, author.
- Research Call Number
- JBE 18-102