Research Catalog
Retail advertising and promotion
- Title
- Retail advertising and promotion / Jay Diamond.
- Author
- Diamond, Jay
- Publication
- New York : Fairchild Books, c2011.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Book/Text | Use in library | JBF 17-187 | Schwarzman Building - General Research Room 315 |
Details
- Description
- xvii, 430 p. : col. ill.; 28 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Introduction to advertising. The impact of advertising on the retail industry -- Ethics and social responsibility in today's advertising arena -- Planning the advertising program. Pre-planning : researching the target markets -- Targeting the multicultural markets -- Planning and budgeting strategies -- In-house and external resources for retail advertising development -- The advertising media. Newspapers -- Magazines -- Television and radio -- Direct marketing : the internet, social networking, and direct mail -- Outdoor advertising -- Creating the advertising. Print media -- Broadcast media -- Promotional tools used by retailers. Special events -- Visual merchandising -- Public relations : promoting and advancing the retailer's image -- Putting it together. Dovetailing the advertising and promotional tools.
- Call Number
- JBF 17-187
- ISBN
- 9781563678981 (pbk.)
- 1563678985 (pbk.)
- LCCN
- 2010925369
- OCLC
- 659712191
- Author
- Diamond, Jay.
- Title
- Retail advertising and promotion / Jay Diamond.
- Imprint
- New York : Fairchild Books, c2011.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBF 17-187