Research Catalog
Ratings analysis : the theory and practice of audience research
- Title
- Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.
- Author
- Webster, James G.
- Publication
- Mahwah, N.J. : L. Erlbaum Associates, c2006.
- Supplementary Content
- Publisher description
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | MWGH 07-1717 | Offsite |
Details
- Additional Authors
- Description
- xviii, 317 p. : ill.; 24 cm.
- Series Statement
- LEA's communication series
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 287-301) and indexes.
- Call Number
- MWGH 07-1717
- ISBN
- 0805854096 (c. : alk. paper)
- 9780805854091 (c. : alk. paper)
- 080585410X (p. : alk. paper)
- 9780805854107 (p. : alk. paper)
- LCCN
- 2005040071
- OCLC
- 58535864
- Author
- Webster, James G.
- Title
- Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.
- Imprint
- Mahwah, N.J. : L. Erlbaum Associates, c2006.
- Edition
- 3rd ed.
- Series
- LEA's communication series
- Bibliography
- Includes bibliographical references (p. 287-301) and indexes.
- Connect to:
- Added Author
- Phalen, Patricia F.Lichty, Lawrence Wilson.
- Research Call Number
- MWGH 07-1717