Research Catalog

Title

Meta marketing [videorecording] : debating the artist's & publicist's role in the education & seduction of the audience before the curtain goes up / Movement Research, Inc., The Studies Project presents ; moderated by Elizabeth Zimmer.

Publication

c1988.

Items in the Library & Off-site

Details

Additional Authors

• Zimmer, Elizabeth
• Jones, Bill T.
• Melillo, Joseph V.
• Skura, Stephanie
• Skura, Stephanie
• Whitfield, Tony
• Champagne, Lenora
• Rousseve, David
• Zane, Arnie, 1948-1988
• Lilly, Janet
• Latsky, Heidi
• McCracken, Betsy
• Movement Research, Inc
• Studies Project
• Character Generators/Video

Donor/Sponsor

Gift of Movement Research, Inc.

Series Statement

Studies Project

Subject

• Bill T. Jones/Arnie Zane and Company
• Stephanie Skura and Company
• Brooklyn Academy of Music. Next Wave Festival
• Lower Manhattan Cultural Council
• Performing arts > Marketing
• Dance companies > Marketing
• Dance > Economic aspects
• Dance publicity
• Dance audiences

Genre/Form

• Dance.
• Panel discussions.
• Video.

Event (note)

• Videotaped in New York, N.Y., on March 19, 1988; video documentation, Character Generators/Video.

Contents

• Cassette 1 (ca. 61 min.). Panel scene from Artbusiness (1984) / choreography, Stephanie Skura; performed by Stephanie Skura with Lenora Champagne, David Rousseve, Tony Whitfield -- Trio from Prejudice (1988) / choreography, Arnie Zane; music, Astor Piazzolla; danced by Janet Lilly, Heidi Latsky, Betsy McCracken -- Discussion (begins at ca. 22 min. into the tape).
• Cassette 2 (ca. 31 min.). Continuation of discussion. At ca. 12 min. into the tape, the discussion is opened to the audience.
• Cassette 3 (ca. min.). Continuation of discussion between panel and audience members.

Call Number

*MGZIA 4-8063

OCLC

NYPY05-F36

Title

Meta marketing [videorecording] : debating the artist's & publicist's role in the education & seduction of the audience before the curtain goes up / Movement Research, Inc., The Studies Project presents ; moderated by Elizabeth Zimmer.

Imprint

c1988.

Country of Producing Entity

U.S.

Description

3 videocassettes (VHS, NTSC) (102 min.) : sd., col. ; 1/2 in.

Series

Studies Project

Performer

[Panelists:] Bill T. Jones, Joe [Joseph V.] Melillo, Stephanie Skura, Tony Whitfield.

Event

Videotaped in New York, N.Y., on March 19, 1988; video documentation, Character Generators/Video.

Summary

Part of The Studies Project, an ongoing series of discussions, performances, and other presentations. Following the performance of two dance works, choreographers Bill T. Jones and Stephanie Skura join arts administrators Joseph V. Melillo, director of Brooklyn Academy of Music's Next Wave Festival, and Tony Whitfield, associate director of the Lower Manhattan Cultural Council, in examining the role of marketing within the wider picture of creating and disseminating experimental dance. They discuss the experiences of their own dance companies or organizations. Topics include: the differences between marketing in the business and artistic worlds; the relation between marketing and financing dance; the importance of communication in marketing; the challenges and problems of expanding one's audience; the question of whether marketing is appropriate to experimentalism; making compromises between experimentalism and economic survival.

Local Subject

Dance publicity.

Dance audiences.

Added Author

Zimmer, Elizabeth. Moderator

Jones, Bill T.

Melillo, Joseph V.

Skura, Stephanie, choreographer.

Skura, Stephanie. Performer

Whitfield, Tony. Performer

Champagne, Lenora. Performer

Rousseve, David. Performer

Zane, Arnie, 1948-1988, choreographer.

Lilly, Janet, dancer.

Latsky, Heidi, dancer.

McCracken, Betsy, dancer.

Movement Research, Inc.

Studies Project.

Character Generators/Video.

Research Call Number

*MGZIA 4-8063