Research Catalog

Meta marketing debating the artist's & publicist's role in the education & seduction of the audience before the curtain goes up

Title
Meta marketing [videorecording] : debating the artist's & publicist's role in the education & seduction of the audience before the curtain goes up / Movement Research, Inc., The Studies Project presents ; moderated by Elizabeth Zimmer.
Publication
c1988.

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Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

Reel 3Moving imageUse in library *MGZIA 4-8063 Reel 3Performing Arts Research Collections - Dance
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Reel 2Moving imageUse in library *MGZIA 4-8063 Reel 2Performing Arts Research Collections - Dance
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Reel 1Moving imageUse in library *MGZIA 4-8063 Reel 1Performing Arts Research Collections - Dance

Details

Additional Authors
  • Zimmer, Elizabeth.
  • Jones, Bill T.
  • Melillo, Joseph V.
  • Skura, Stephanie
  • Skura, Stephanie.
  • Whitfield, Tony.
  • Champagne, Lenora.
  • Rousseve, David.
  • Zane, Arnie, 1948-1988
  • Lilly, Janet
  • Latsky, Heidi
  • McCracken, Betsy
  • Movement Research, Inc.
  • Studies Project.
  • Character Generators/Video.
Description
3 videocassettes (VHS, NTSC) (102 min.) : sd., col.; 1/2 in.
Summary
Part of The Studies Project, an ongoing series of discussions, performances, and other presentations. Following the performance of two dance works, choreographers Bill T. Jones and Stephanie Skura join arts administrators Joseph V. Melillo, director of Brooklyn Academy of Music's Next Wave Festival, and Tony Whitfield, associate director of the Lower Manhattan Cultural Council, in examining the role of marketing within the wider picture of creating and disseminating experimental dance. They discuss the experiences of their own dance companies or organizations. Topics include: the differences between marketing in the business and artistic worlds; the relation between marketing and financing dance; the importance of communication in marketing; the challenges and problems of expanding one's audience; the question of whether marketing is appropriate to experimentalism; making compromises between experimentalism and economic survival.
Donor/Sponsor
Gift of Movement Research, Inc.
Series Statement
Studies Project
Subjects
Genre/Form
  • Dance.
  • Panel discussions.
  • Video.
Event (note)
  • Videotaped in New York, N.Y., on March 19, 1988; video documentation, Character Generators/Video.
Contents
  • Cassette 1 (ca. 61 min.). Panel scene from Artbusiness (1984) / choreography, Stephanie Skura; performed by Stephanie Skura with Lenora Champagne, David Rousseve, Tony Whitfield -- Trio from Prejudice (1988) / choreography, Arnie Zane; music, Astor Piazzolla; danced by Janet Lilly, Heidi Latsky, Betsy McCracken -- Discussion (begins at ca. 22 min. into the tape).
  • Cassette 2 (ca. 31 min.). Continuation of discussion. At ca. 12 min. into the tape, the discussion is opened to the audience.
  • Cassette 3 (ca. min.). Continuation of discussion between panel and audience members.
Call Number
*MGZIA 4-8063
OCLC
NYPY05-F36
Title
Meta marketing [videorecording] : debating the artist's & publicist's role in the education & seduction of the audience before the curtain goes up / Movement Research, Inc., The Studies Project presents ; moderated by Elizabeth Zimmer.
Imprint
c1988.
Country of Producing Entity
U.S.
Series
Studies Project
Performer
[Panelists:] Bill T. Jones, Joe [Joseph V.] Melillo, Stephanie Skura, Tony Whitfield.
Event
Videotaped in New York, N.Y., on March 19, 1988; video documentation, Character Generators/Video.
Local Subject
Dance publicity.
Dance audiences.
Added Author
Zimmer, Elizabeth. Moderator
Jones, Bill T.
Melillo, Joseph V.
Skura, Stephanie, choreographer.
Skura, Stephanie. Performer
Whitfield, Tony. Performer
Champagne, Lenora. Performer
Rousseve, David. Performer
Zane, Arnie, 1948-1988, choreographer.
Lilly, Janet, dancer.
Latsky, Heidi, dancer.
McCracken, Betsy, dancer.
Movement Research, Inc.
Studies Project.
Character Generators/Video.
Research Call Number
*MGZIA 4-8063
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