Research Catalog

The blockbuster toy! : how to invent the next big thing

Title
The blockbuster toy! : how to invent the next big thing / by Gene Del Vecchio ; illustrations by Roderick Fong.
Author
Del Vecchio, Gene
Publication
Gretna, La. : Pelican Pub. Co., 2003.

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StatusFormatAccessCall NumberItem Location
Book/TextRequest in advance JBD 05-88Offsite

Details

Description
269 p. : ill.; 22 cm.
Subject
  • Toys > Marketing
  • Toy making
  • Advertising > Toys
Note
  • Includes index.
Contents
A toymaker's life -- The essence of a blockbuster toy -- Create a master -- Create a creator -- Create a nurturer -- Create an emulator -- Create a friend -- Create a collector -- Create a story lover -- Create an experience seeker -- Create a plaything in everything -- Blockbuster marketing -- Blockbuster public relations -- Blockbuster advertising -- Blockbuster sales promotions -- Blockbuster packaging -- Creating the next blockbuster toy.
Call Number
JBD 05-88
ISBN
1589801229 (hardcover : alk. paper)
LCCN
2003014903
OCLC
52547616
Author
Del Vecchio, Gene.
Title
The blockbuster toy! : how to invent the next big thing / by Gene Del Vecchio ; illustrations by Roderick Fong.
Imprint
Gretna, La. : Pelican Pub. Co., 2003.
Research Call Number
JBD 05-88
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