Research Catalog

Why they don't buy : the science of selling online

Title
Why they don't buy : the science of selling online / Max J. McKeown.
Author
McKeown, Max
Publication
Harlow : Financial Times/Prentice Hall, 2002.

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StatusFormatAccessCall NumberItem Location
Book/textRequest in advance JBE 02-220Offsite

Details

Description
xxi, 337 p. : ill.; 25 cm.
Subject
  • Electronic commerce
  • Customer relations
  • Internet users
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 02-220
ISBN
0273656740
OCLC
47726348
Author
McKeown, Max.
Title
Why they don't buy : the science of selling online / Max J. McKeown.
Imprint
Harlow : Financial Times/Prentice Hall, 2002.
Bibliography
Includes bibliographical references and index.
Research Call Number
JBE 02-220
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