Research Catalog

Making it personal : how to profit from personalization without invading privacy

Title
Making it personal : how to profit from personalization without invading privacy / Bruce Kasanoff ; foreword by Don Peppers and Martha Rogers.
Author
Kasanoff, Bruce
Publication
Cambridge, MA : Perseus, 2001.

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Details

Description
xvii, 217 p.; 24 cm.
Subject
  • Relationship marketing
  • Data protection
  • Privacy, Right of
  • Customer services
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 02-172
ISBN
0738205362
OCLC
48488626
Author
Kasanoff, Bruce.
Title
Making it personal : how to profit from personalization without invading privacy / Bruce Kasanoff ; foreword by Don Peppers and Martha Rogers.
Imprint
Cambridge, MA : Perseus, 2001.
Bibliography
Includes bibliographical references and index.
Research Call Number
JBE 02-172
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