Research Catalog

The ultimate guide to sports marketing

Title
The ultimate guide to sports marketing / Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.
Author
Graham, Stedman
Publication
New York : McGraw-Hill, c2001.

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Book/textRequest in advance JBE 04-442Offsite

Details

Additional Authors
  • Goldblatt, Joe Jeff, 1952-
  • Neirotti, Lisa Delpy
Description
xix, 315 p. : ill.; 24 cm.
Subject
  • Sports administration
  • Sports > Marketing
Note
  • Rev. ed. of: The ultimate guide to sport event management and marketing. c1995.
Bibliography (note)
  • Includes bibliographical references (p. 305-307) and index.
Call Number
JBE 04-442
ISBN
0071361243
LCCN
00052721
OCLC
46769629
Author
Graham, Stedman.
Title
The ultimate guide to sports marketing / Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.
Imprint
New York : McGraw-Hill, c2001.
Edition
2nd ed.
Bibliography
Includes bibliographical references (p. 305-307) and index.
Added Author
Goldblatt, Joe Jeff, 1952-
Neirotti, Lisa Delpy.
Graham, Stedman. Ultimate guide to sport event management and marketing.
Research Call Number
JBE 04-442
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