Research Catalog

Data mining cookbook : modeling data for marketing, risk and customer relationship management

Title
Data mining cookbook : modeling data for marketing, risk and customer relationship management / Olivia Parr Rud.
Author
Rud, Olivia Parr
Publication
New York ; Chichester : Wiley, 2000.

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StatusFormatAccessCall NumberItem Location
Book/TextRequest in advance JSE 11-93Offsite

Details

Description
xxviii, 367 p. : ill.; 24 cm.
Subject
  • Data mining
  • Marketing > Data processing
  • Customer services > Data processing
Note
  • Includes index.
Call Number
JSE 11-93
ISBN
0471385646
OCLC
44933324
Author
Rud, Olivia Parr.
Title
Data mining cookbook : modeling data for marketing, risk and customer relationship management / Olivia Parr Rud.
Imprint
New York ; Chichester : Wiley, 2000.
Research Call Number
JSE 11-93
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