Research Catalog

Building data mining applications for CRM

Title
Building data mining applications for CRM / Alex Berson, Stephen Smith, Kurt Thearling.
Author
Berson, Alex
Publication
New York : McGraw-Hill, c2000.

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Book/TextRequest in advance JSE 00-325Offsite

Details

Additional Authors
  • Smith, Stephen, 1953-
  • Thearling, Kurt
Description
xxvii, 510 p. : ill.; 24 cm.
Subject
  • Data mining
  • Decision support systems
Bibliography (note)
  • Includes bibliographical references (p. [495]-499) and index.
Call Number
JSE 00-325
ISBN
  • 0071344446
  • 0007134446 (canceled/invalid)
LCCN
99039159
OCLC
42040751
Author
Berson, Alex.
Title
Building data mining applications for CRM / Alex Berson, Stephen Smith, Kurt Thearling.
Imprint
New York : McGraw-Hill, c2000.
Bibliography
Includes bibliographical references (p. [495]-499) and index.
Added Author
Smith, Stephen, 1953-
Thearling, Kurt.
Research Call Number
JSE 00-325
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