Research Catalog

Centerfolds from El gráfico (Buenos Aries)

Title
Centerfolds from El gráfico (Buenos Aries) [graphic]
Publication
1935-1936

Details

Uniform Title
El Grafico (Buenos Aries, Argentina)
Subject
  • African American athletes > Argentina
  • Arm wrestling
  • Athletes > Argentina
  • Boxers (Sports)
  • Cigarettes
  • Courtship
  • Gauchos
  • Monopolies > Argentina
  • Smoking in art
  • Thieves
  • Tobacco
  • Tobacco industry > Argentina
Genre/Form
  • Advertisements.
  • Cartoons (Commentary)
  • Comics.
  • Halftone photomechanical prints.
Note
  • Collection title devised by cataloger.
  • El gráfico is a sports magazine published in Buenos Aries beginning in 1919.
  • Centerfolds are sponsored by Gavilán and Particulares brands of cigarettes manufactured by V.F. Grego Most have a photograph of a soccer player (including one African American) or soccer team on the recto, with tobacco advertisements on the verso. One has a photograph of an Olympic boxer.
  • Advertisements include comic strips and cartoons, images of cigarettes, tobacco leaves, an image of the declaration of the United Provinces of Rio de la Plata on July 9, 1816 (Argentinian independence day), and the V.F. Grego cigarette factory.
  • Rendija comic strips are numbered 8, 17, 20, 25, and 40.
Access (note)
  • Restricted access;
Call Number
Arents 97-78
OCLC
NYPG97-F94
Title
Centerfolds from El gráfico (Buenos Aries) [graphic]
Imprint
1935-1936
Description
12 photomechanical prints : halftone, col. ; 30 x 23 cm., folded.
Summary
The comic strips and some of the cartoons depict a comical gaucho named Rendija, with Gavilán cigarettes included in the story line: he gets the girl because he brings Gaviláns to her guardian, or, runs from a bandit who only wants to ask for a Gavilán. He is also shown arm-wrestling a thug labelled Trust, and lassoing a boat full of men trying to escape with money. Other gaucho figures, associated with the brand Particulares and representing national virtues, are shown defeating the Trusts (depicted as foreigners, a bull, a horse) and imitators (depicted as monkeys). Other cartoons depict a soccer team labelled Particulares defeating a team labelled Trust, and a trainer taming a elephant labelled Monopolio.
Restricted Access
Restricted access; Arents Collection; Permit must be requested at the division indicated.
Connect to:
Request access to this item in the Schwarzman Rare Books Collection
Added Title
El Grafico (Buenos Aries, Argentina)
Research Call Number
Arents 97-78
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