Research Catalog

Data mining techniques : for marketing, sales, and customer support

Title
Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff.
Author
Berry, Michael J. A.
Publication
New York ; Chichester, [England] : Wiley Computer Pub., c1997.

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Book/TextRequest in advance JBE 04-645Offsite

Details

Additional Authors
Linoff, Gordon
Description
x, 454 p. : ill.; 24 cm.
Subject
  • Data mining
  • Marketing > Data processing
  • Business > Data processing
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 04-645
ISBN
0471179809 (pbk. : alk. paper)
LCCN
97013601
OCLC
  • 36755821
  • vendor97013601
Author
Berry, Michael J. A.
Title
Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff.
Imprint
New York ; Chichester, [England] : Wiley Computer Pub., c1997.
Bibliography
Includes bibliographical references and index.
Added Author
Linoff, Gordon.
Research Call Number
JBE 04-645
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