Research Catalog

Consumer involvement : concepts and research

Title
Consumer involvement : concepts and research / Pirjo Laarksonen [sic].
Author
Laaksonen, Pirjo, 1943-
Publication
London ; New York : Routledge, 1994.

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Book/textRequest in advance JBD 95-178Offsite

Details

Description
viii, 220 p. : ill.; 22 cm.
Subject
  • Consumer behaviour
  • Consumer behavior
  • Marketing
Bibliography (note)
  • Includes bibliographical references (p. [187]-206) and indexes.
Call Number
JBD 95-178
ISBN
0415097606
LCCN
93045989
OCLC
29549617
Author
Laaksonen, Pirjo, 1943-
Title
Consumer involvement : concepts and research / Pirjo Laarksonen [sic].
Imprint
London ; New York : Routledge, 1994.
Bibliography
Includes bibliographical references (p. [187]-206) and indexes.
Indexed Term
Consumer behaviour
Research Call Number
JBD 95-178
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