Research Catalog

International consumer behavior : its impact on marketing strategy development

Title
International consumer behavior : its impact on marketing strategy development / A. Coskun Samli.
Author
Samli, A. Coskun
Publication
Westport, Conn. : Quorum Books, 1995.

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Details

Description
xviii, 186 p. : ill.; 24 cm.
Subject
  • Consumer behavior
  • Consumption (Economics) > Social aspects
  • Export marketing > Management
  • Intercultural communication
Bibliography (note)
  • Includes bibliographical references (p. [177]-181) and index.
Call Number
JBE 95-1403
ISBN
089930883X (alk. paper)
LCCN
94028002
OCLC
30895193
Author
Samli, A. Coskun.
Title
International consumer behavior : its impact on marketing strategy development / A. Coskun Samli.
Imprint
Westport, Conn. : Quorum Books, 1995.
Bibliography
Includes bibliographical references (p. [177]-181) and index.
Research Call Number
JBE 95-1403
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