Research Catalog

Consumer behaviour

Title
Consumer behaviour / Peter M. Chisnall.
Author
Chisnall, Peter M.
Publication
London ; New York : McGraw-Hill, c1995.

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Book/TextRequest in advance JSE 12-89Offsite

Details

Description
xi, 400 p. : ill.; 25 cm.
Subject
  • Motivation research (Marketing)
  • Marketing
  • Consumer behavior
Note
  • Rev. ed. of: Marketing. 2nd ed. c1985.
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JSE 12-89
ISBN
0077076168
LCCN
94031098
OCLC
31078815
Author
Chisnall, Peter M.
Title
Consumer behaviour / Peter M. Chisnall.
Imprint
London ; New York : McGraw-Hill, c1995.
Edition
3rd ed.
Bibliography
Includes bibliographical references and index.
Added Author
Chisnall, Peter M. Marketing.
Research Call Number
JSE 12-89
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