Research Catalog

Globalization of consumer markets : structures and strategies

Title
Globalization of consumer markets : structures and strategies / Salan S. Hassan, Erdener Kaynak, editors.
Publication
New York : International Business Press, c1994.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Book/TextRequest in advance JBD 94-1259Offsite

Details

Additional Authors
  • Hassan, Salan S.
  • Kaynak, Erdener
Description
xxi, 333 p. : ill.; 22 cm.
Subject
  • Export marketing > Management
  • Advertising > Standards
  • Consumer behavior
  • International business enterprises > Management
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBD 94-1259
ISBN
  • 1560244291 (acid-free paper)
  • 1560244305 (pbk. : acid-free paper)
LCCN
93010607
OCLC
  • 27974370
  • NYPG94-B37521
Title
Globalization of consumer markets : structures and strategies / Salan S. Hassan, Erdener Kaynak, editors.
Imprint
New York : International Business Press, c1994.
Bibliography
Includes bibliographical references and index.
Added Author
Hassan, Salan S.
Kaynak, Erdener.
Research Call Number
JBD 94-1259
View in Legacy Catalog