Research Catalog

Advertising and the mind of the consumer : what works, what doesn't, and why

Title: Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.
Author: Sutherland, Max
Publication: St. Leonards, NSW : Allen & Unwin, 1993.

Description

xvii, 246 p. : ill.; 22 cm.

Donor/Sponsor

Gift of the Morgan Guaranty Trust Endowment for the Economic and Public Affairs Division

Series Statement

The Allen & Unwin business and management series

Subject

Bibliography (note)

Call Number

JBD 94-1239

ISBN

1863733582

LCCN

93196736

OCLC

Author

Sutherland, Max.

Title

Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.

Imprint

St. Leonards, NSW : Allen & Unwin, 1993.

Series

The Allen & Unwin business and management series

Bibliography

Includes bibliographical references (p. 229-235) and index.

Research Call Number

JBD 94-1239