Research Catalog

Consumer behavior : strategy and analysis

Title: Consumer behavior : strategy and analysis / Sak Onkvisit, John J. Shaw.
Author: Onkvisit, Sak
Publication: New York : Macmillan College Pub. Co. ; New York : Maxwell Macmillan International, c1994.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Book/text	Request in advance	JBF 02-1305	Offsite

Additional Authors

Shaw, John J.

Description

xviii, 637 p., 8 p. of plates : ill. (some col.); 27 cm.

Subject

Consumer behavior

Bibliography (note)

Call Number

JBF 02-1305

ISBN

0023893532

LCCN

93034137

OCLC

28799477

Author

Onkvisit, Sak.

Title

Consumer behavior : strategy and analysis / Sak Onkvisit, John J. Shaw.

Imprint

New York : Macmillan College Pub. Co. ; New York : Maxwell Macmillan International, c1994.

Bibliography

Includes bibliographical references and indexes.

Added Author

Shaw, John J.

Research Call Number

JBF 02-1305