Research Catalog

Gender issues and consumer behavior

Title: Gender issues and consumer behavior / Janeen Arnold Costa, editor.
Publication: Thousand Oaks : Sage Publications, c1994.

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Details

Additional Authors

Costa, Janeen Arnold

Description

viii, 235 p. : ill.; 24 cm.

Subject

Bibliography (note)

Includes bibliographical references.

Contents

Introduction -- Gender and genre in the interpretation of advertising text -- Gender identity in the Indian context : a sociocultural construction of the female consumer -- On gender differences in eating behavior as compensatory consumption -- Masculinity and the consumption of organized sports -- The measurement of social comparison of advertising models : a gender gap revealed -- Division of financial responsibility in baby boomer couples : routine tasks versus investments -- Children's apprehension and comprehension : gender influences on computer literacy and attitude structures toward personal computers -- Construction of a meaningful wedding : differences in the priorities of brides and grooms -- Gender dimensions of the alphabetic characters with implications for branding -- Gender and consumption : transcending the feminine?

Call Number

JBE 95-604

ISBN

0803953232 (cloth)
0803953240 (pbk.)

LCCN

94011313

OCLC

30353385

Title

Gender issues and consumer behavior / Janeen Arnold Costa, editor.

Imprint

Thousand Oaks : Sage Publications, c1994.

Bibliography

Includes bibliographical references.

Added Author

Costa, Janeen Arnold.

Research Call Number

JBE 95-604

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