Research Catalog

Targeting families : marketing to and through the new family

Title
Targeting families : marketing to and through the new family / Robert Boutilier.
Author
Boutilier, Robert, 1950-
Publication
Ithaca, NY : American Demographics Books, c1993.

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StatusFormatAccessCall NumberItem Location
Book/textRequest in advance JBE 93-2544Offsite

Details

Description
xii, 161 p. : ill.; 24 cm.
Donor/Sponsor
Gift of the Morgan Guaranty Trust Endowment for the Economic and Public Affairs Division
Subject
  • Marketing
  • Families
  • Consumers > Attitudes
  • Consumer behavior
Note
  • Includes bibliographic references and index.
Call Number
JBE 93-2544
ISBN
  • 0936889225 (hbk)
  • 0936889233 (pbk.)
OCLC
  • 28601583
  • NYPG93-B66401
Author
Boutilier, Robert, 1950-
Title
Targeting families : marketing to and through the new family / Robert Boutilier.
Imprint
Ithaca, NY : American Demographics Books, c1993.
Research Call Number
JBE 93-2544
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