Research Catalog
Consumer behavior and marketing strategy
- Title
- Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
- Author
- Peter, J. Paul
- Publication
- Homewood, IL : Irwin, c1993.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Book/Text | Request in advance | JBE 93-2342 | Offsite |
Details
- Additional Authors
- Olson, Jerry C. (Jerry Corrie), 1944-
- Description
- xxvii, 772 p., [16] p. of plates : ill. (some col.); 24 cm.
- Donor/Sponsor
- Gift of the Morgan Guaranty Trust Endowment for the Economic and Public Affairs Division
- Series Statement
- The Irwin series in marketing
- Subject
- Bibliography (note)
- Includes bibliographical references and indexes.
- Call Number
- JBE 93-2342
- ISBN
- 0256105677
- LCCN
- 92020169
- OCLC
- 26097174
- NYPG93-B64763
- Author
- Peter, J. Paul.
- Title
- Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
- Imprint
- Homewood, IL : Irwin, c1993.
- Edition
- 3rd ed.
- Series
- The Irwin series in marketing
- Bibliography
- Includes bibliographical references and indexes.
- Added Author
- Olson, Jerry C. (Jerry Corrie), 1944-
- Research Call Number
- JBE 93-2342