Research Catalog
Consumer behavior : concepts and applications
- Title
- Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
- Author
- Loudon, David L.
- Publication
- New York : McGraw-Hill, c1993.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Book/Text | Request in advance | JBF 02-725 | Offsite |
Details
- Additional Authors
- Della Bitta, Albert J.
- Description
- xxiii, 788 p. : ill. (some col.); 27 cm.
- Series Statement
- McGraw-Hill series in marketing
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 733-782) and index.
- Call Number
- JBF 02-725
- ISBN
- 0070387672
- LCCN
- 92027875
- OCLC
- 26404329
- NYPG93-B58575
- Author
- Loudon, David L.
- Title
- Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
- Imprint
- New York : McGraw-Hill, c1993.
- Edition
- 4th ed.
- Series
- McGraw-Hill series in marketing
- Bibliography
- Includes bibliographical references (p. 733-782) and index.
- Added Author
- Della Bitta, Albert J.
- Research Call Number
- JBF 02-725