Research Catalog
Advertising exposure, memory, and choice
- Title
- Advertising exposure, memory, and choice / edited by Andrew A. Mitchell.
- Publication
- Hillsdale, N.J. : L. Erlbaum Associates, 1993.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Book/Text | Request in advance | JBE 93-1964 | Offsite |
Details
- Additional Authors
- Mitchell, Andrew A., 1939-
- Description
- vii, 349 p. : ill.; 24 cm.
- Series Statement
- Advertising and consumer psychology
- Subject
- Bibliography (note)
- Includes bibliographical references and indexes.
- Call Number
- JBE 93-1964
- ISBN
- 0805806857
- LCCN
- 92011407
- OCLC
- 25546429
- NYPG93-B57806
- Title
- Advertising exposure, memory, and choice / edited by Andrew A. Mitchell.
- Imprint
- Hillsdale, N.J. : L. Erlbaum Associates, 1993.
- Series
- Advertising and consumer psychology
- Bibliography
- Includes bibliographical references and indexes.
- Added Author
- Mitchell, Andrew A., 1939-
- Research Call Number
- JBE 93-1964