Research Catalog

Beyond mind games : the marketing power of psychographics

Title
Beyond mind games : the marketing power of psychographics / Rebecca Piirto.
Author
Piirto, Rebecca, 1958-
Publication
Ithaca, NY : American Demographics Books, 1991

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
Book/TextRequest in advance JBE 92-1676Offsite

Details

Description
vi, 263 p. : ill.; 23 cm.
Subject
  • Marketing research
  • Advertising > Research
  • Consumer behavior
Bibliography (note)
  • Includes bibliographical references (p. [252]-255) and index.
Call Number
JBE 92-1676
ISBN
0936889101
LCCN
91058121
OCLC
  • 24996522
  • NYPG92-B70790
Author
Piirto, Rebecca, 1958-
Title
Beyond mind games : the marketing power of psychographics / Rebecca Piirto.
Imprint
Ithaca, NY : American Demographics Books, 1991 (1992 printing)
Bibliography
Includes bibliographical references (p. [252]-255) and index.
Research Call Number
JBE 92-1676
View in Legacy Catalog