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Hitting the sweet spot : the consumer insight workbook : how consumer insights can inspire better marketing and advertising

Title: Hitting the sweet spot : the consumer insight workbook : how consumer insights can inspire better marketing and advertising / by Lisa Fotini-Campbell.
Author: Fortini-Campbell, Lisa
Publication: [Chicago, Ill.] : Copy Workshop, Division of Bruce Bendinger Creative Communications, Inc., c1992.

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Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Book/text	Request in advance	JBE 92-1031	Offsite

Details

Description

246 p. : ill.; 24 cm.

Subject

Call Number

JBE 92-1031

ISBN

0962141526

OCLC

34276680
NYPG92-B32340

Author

Fortini-Campbell, Lisa.

Title

Hitting the sweet spot : the consumer insight workbook : how consumer insights can inspire better marketing and advertising / by Lisa Fotini-Campbell.

Imprint

[Chicago, Ill.] : Copy Workshop, Division of Bruce Bendinger Creative Communications, Inc., c1992.

Edition

1st ed.

Research Call Number

JBE 92-1031

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