Research Catalog

Targeting the trendsetting consumer : how to market your product or service to influential buyers

Title
Targeting the trendsetting consumer : how to market your product or service to influential buyers / Irma Zandl, Richard Leonard.
Author
Zandl, Irma
Publication
Homewood, Ill. : Business One Irwin, c1992.

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Book/textRequest in advance JBE 92-592Offsite

Details

Additional Authors
Leonard, Richard (Richard H.)
Description
vii, 215 p. : ill.; 24 cm.
Subject
  • Consumer behavior
  • Motivation research (Marketing)
  • Marketing
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 92-592
ISBN
1556234783
LCCN
91031261
OCLC
  • 24375068
  • NYPG92-B17662
Author
Zandl, Irma.
Title
Targeting the trendsetting consumer : how to market your product or service to influential buyers / Irma Zandl, Richard Leonard.
Imprint
Homewood, Ill. : Business One Irwin, c1992.
Bibliography
Includes bibliographical references and index.
Added Author
Leonard, Richard (Richard H.)
Research Call Number
JBE 92-592
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