Research Catalog

Title

[1978 CEBA awards. Category 25] [videorecording] : [campaign product messages].

Author

World Institute of Black Communications.

Publication

United States : [various stations], 1976 and 1977.

Details

Additional Authors

• Rawls, Lou.
• Anheuser-Busch, inc.
• Canandaigua Wines Company.
• CEBA Collection.

Found In

(CstRLIN)NYPW088000003-a

Description

2 videocassettes of 2 (u-matic) : sd., col.; 3/4 in.

Summary

Television campaign advertisements targeting the African-American consumer. Advertisers are Anheuser-Busch (featuring Lou Rawls; 1976) and Canandaigua Wines Company (1977). The latter entry did not receive an award.

Donor/Sponsor

Schomburg NEH Automated Access to Special Collections Project.

Subjects

• Commercials
• Advertising > Beer > United States
• Advertising > Alcoholic beverages > United States
• Advertising > United States
• Television broadcasting > United States > Awards
• Television advertising > Awards > United States
• Broadcast advertising > United States
• African American consumers

Genre/Form

• Advertising.
• Commercials.

Note

• Title devised by cataloger; based on information taken from the 1978 CEBA Exhibit Journal.
• CEBA Awards is an annual competition sponsored by World Institute of Black Communications, inc.

Linking Entry (note)

• Forms part of the CEBA Collection.

Call Number

Sc CR91.003

OCLC

NYPG085000074-F

Author

World Institute of Black Communications.

Title

[1978 CEBA awards. Category 25] [videorecording] : [campaign product messages].

Imprint

United States : [various stations], 1976 and 1977.

Linking Entry

Forms part of the CEBA Collection.

Finding Aids

item level.

Connect to:

Request Access to Schomburg Moving Images and Recorded Sound

Added Author

Rawls, Lou.

Anheuser-Busch, inc.

Canandaigua Wines Company.

CEBA Collection.

Found In:

(CstRLIN)NYPW088000003-a

Research Call Number

Sc CR91.003 Originals in Sc Visual VRB 1059-1060. Use preservation copy in Sc Visual VRA-2