Research Catalog

Ratings analysis : theory and practice

Title
Ratings analysis : theory and practice / James G. Webster, Lawrence W. Lichty.
Author
Webster, James G.
Publication
Hillsdale, N.J. : L. Erlbaum Assoc., 1991.

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StatusFormatAccessCall NumberItem Location
Book/textRequest in advance JBE 91-1464Offsite

Details

Additional Authors
Lichty, Lawrence Wilson
Description
ix, 290 p. : ill.; 24 cm.
Series Statement
Communication textbook series
Subject
  • Television programs > Rating > Methodology
  • Television viewers
  • Radio programs > Ratings > Methodology
  • Radio audiences
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 91-1464
ISBN
  • 0805802398 (Cloth)
  • 080580949X (Pbk.)
LCCN
90040151
OCLC
  • 21908791
  • NYPG91-B45843
Author
Webster, James G.
Title
Ratings analysis : theory and practice / James G. Webster, Lawrence W. Lichty.
Imprint
Hillsdale, N.J. : L. Erlbaum Assoc., 1991.
Series
Communication textbook series
Bibliography
Includes bibliographical references and index.
Added Author
Lichty, Lawrence Wilson.
Research Call Number
JBE 91-1464
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