Research Catalog

Handbook of consumer behavior

Title
Handbook of consumer behavior / [edited by] Thomas S. Robertson, Harold H. Kassarjian.
Publication
Englewood Cliffs, N.J. : Prentice-Hall, c1991.

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StatusFormatAccessCall NumberItem Location
Book/textRequest in advance JBE 91-800Offsite

Details

Additional Authors
  • Robertson, Thomas S.
  • Kassarjian, Harold H.
Description
x, 614 p. : ill.; 24 cm.
Subject
  • Consumer behavior
  • Motivation research (Marketing)
Bibliography (note)
  • Includes bibliographical references and indexes.
Call Number
JBE 91-800
ISBN
0133727491
LCCN
90040459
OCLC
  • 21910342
  • NYPG91-B33732
Title
Handbook of consumer behavior / [edited by] Thomas S. Robertson, Harold H. Kassarjian.
Imprint
Englewood Cliffs, N.J. : Prentice-Hall, c1991.
Bibliography
Includes bibliographical references and indexes.
Added Author
Robertson, Thomas S.
Kassarjian, Harold H.
Research Call Number
JBE 91-800
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