Research Catalog
Database marketing : strategy and implementation
- Title
- Database marketing : strategy and implementation / Robert Shaw and Merlin Stone.
- Author
- Shaw, Robert
- Publication
- New York : Wiley, c1990.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Book/text | Request in advance | JBF 90-129 | Offsite |
Details
- Additional Authors
- Stone, Merlin, 1948-
- Description
- xiv, 200 p. : ill.; 27 cm.
- Subject
- Call Number
- JBF 90-129
- OCLC
- 20056621
- NYPG90-B44200
- Author
- Shaw, Robert.
- Title
- Database marketing : strategy and implementation / Robert Shaw and Merlin Stone.
- Imprint
- New York : Wiley, c1990.
- Added Author
- Stone, Merlin, 1948-
- Research Call Number
- JBF 90-129