Research Catalog

Positively black.

Title
Positively black. Madison avenue and the black dollar.
Publication
New York : WNBC-TV, 1981.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request Appointment

Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.

Moving imageUse in library Sc Visual DVD-338Schomburg Center - Moving Image & Recorded Sound

Details

Additional Authors
  • Leonard, W. Chris.
  • McNeill, Harry J.
  • Heningburg, Gus.
  • Davis, Billy, 1932-
  • Jones, Caroline R.
  • Reed, Sam.
  • Barbosa, Tony.
  • WNBC-TV (Television station : New York, N.Y.)
  • World Institute of Black Communications.
  • CEBA Collection.
Description
1 videodisc (44 min.) : sound, color; 4 3/4 in.
Summary
This two part program examines the buying power of black Americans and the role black professionals play in the advertising industry. Includes interviews with some successful black marketing people who discuss why some advertisers don't target the black market and what it takes to succeed in the advertising industry.
Uniform Title
Positively black (Television program)
Alternative Title
Madison avenue and the black dollar.
Subjects
Genre/Form
  • Public affairs.
  • Black films and programs.
Note
  • This program forms part of the Communications Excellence to Black Audiences (CEBA) Award Collection, a competition sponsored by the World Institute of Black Communications, Inc.
Credits (note)
  • Director, Harry J. McNeill ; producer, W. Chris Leonard ; a production of WNBC-TV, New York.
System Details (note)
  • DVD
Call Number
Sc Visual DVD-338
OCLC
NYPG89-F221
Title
Positively black. Madison avenue and the black dollar.
Imprint
New York : WNBC-TV, 1981.
Country of Producing Entity
United States.
Credits
Director, Harry J. McNeill ; producer, W. Chris Leonard ; a production of WNBC-TV, New York.
System Details
DVD
Connect to:
Request Access to Schomburg Moving Images and Recorded Sound
Added Author
Leonard, W. Chris. Production personnel
McNeill, Harry J. Director
Heningburg, Gus. Interviewer
Davis, Billy, 1932- Interviewee
Jones, Caroline R. Interviewee
Reed, Sam. Interviewee
Barbosa, Tony. Interviewee
WNBC-TV (Television station : New York, N.Y.)
World Institute of Black Communications.
CEBA Collection.
Added Title
Positively black (Television program)
Research Call Number
Sc Visual DVD-338
Sc Visual VRA-113 VHS
Sc Visual VRB-255 U-matic
View in Legacy Catalog