Research Catalog

Strategic marketing for libraries : a handbook

Title
Strategic marketing for libraries : a handbook / Elizabeth J. Wood with assistance from Victoria L. Young.
Author
Wood, Elizabeth J.
Publication
New York : Greenwood Press, 1988.

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StatusFormatAccessCall NumberItem Location
Book/textUse in library JFE 88-5284Schwarzman Building - General Research Room 315

Details

Additional Authors
Young, Victoria L.
Description
xv, 214 p. : ill.; 25 cm.
Series Statement
The Greenwood library management collection, 0894-2986
Subject
  • Libraries > Public relations
  • Library planning
Bibliography (note)
  • Includes bibliographies and index.
Call Number
JFE 88-5284
ISBN
0313244057 (lib. bdg. : alk. paper)
LCCN
87015022
OCLC
  • 16088384
  • NYPG88-B38388
Author
Wood, Elizabeth J.
Title
Strategic marketing for libraries : a handbook / Elizabeth J. Wood with assistance from Victoria L. Young.
Imprint
New York : Greenwood Press, 1988.
Series
The Greenwood library management collection, 0894-2986
Bibliography
Includes bibliographies and index.
Added Author
Young, Victoria L.
Research Call Number
JFE 88-5284
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