Research Catalog

Television advertising and televangelism : discourse analysis of persuasive language

Title
Television advertising and televangelism : discourse analysis of persuasive language / Rosemarie Schmidt and Joseph F. Kess.
Author
Schmidt, Rosemarie
Publication
Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986.

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StatusFormatAccessCall NumberItem Location
Book/textUse in library JFD 87-7333Schwarzman Building - General Research Room 315

Details

Additional Authors
Kess, Joseph F.
Description
vi, 88 p.; 22 cm.
Series Statement
Pragmatics & beyond, 0166-6258 ; VII:5
Subject
  • Persuasion (Rhetoric)
  • Television advertising > Language
  • Television in religion
  • Evangelistic work > Language
Bibliography (note)
  • Bibliography: p. [83]-88.
Call Number
JFD 87-7333
ISBN
1556190069 (U.S. : alk. paper)
LCCN
87015812
OCLC
  • 16004761
  • NYPG87-B68214
Author
Schmidt, Rosemarie.
Title
Television advertising and televangelism : discourse analysis of persuasive language / Rosemarie Schmidt and Joseph F. Kess.
Imprint
Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986.
Series
Pragmatics & beyond, 0166-6258 ; VII:5
Bibliography
Bibliography: p. [83]-88.
Added Author
Kess, Joseph F.
Research Call Number
JFD 87-7333
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