Research Catalog

Communication by objectives : a guide to productive and cost effective public relations and marketing

Title
Communication by objectives : a guide to productive and cost effective public relations and marketing / Richard E. Londgren.
Author
Londgren, Richard E.
Publication
Englewood Cliffs, N.J. : Prentice-Hall, c1983.

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StatusFormatAccessCall NumberItem Location
Book/TextRequest in advance JLE 83-2710Offsite

Details

Description
viii, 200 p. : ill.; 23 cm.
Subject
  • Communication in organizations
  • Public relations
  • Communication > Psychological aspects
Note
  • "A Spectrum book."
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JLE 83-2710
ISBN
  • 0131536435 (pbk.)
  • 0131536508
LCCN
82015137
OCLC
  • 8728375
  • NYPG83-B57562
Author
Londgren, Richard E.
Title
Communication by objectives : a guide to productive and cost effective public relations and marketing / Richard E. Londgren.
Imprint
Englewood Cliffs, N.J. : Prentice-Hall, c1983.
Bibliography
Includes bibliographical references and index.
Research Call Number
JLE 83-2710
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