Research Catalog

Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley.

Title
Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley.
Author
Stanley, Richard E.
Publication
Englewood Cliffs, N.J. : Prentice-Hall, c1977.

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StatusFormatAccessCall NumberItem Location
Book/textRequest in advance JLE 77-461Offsite

Details

Description
xxii, 394 p. : ill.; 24 cm.
Subject
  • Sales promotion
  • Advertising
  • Public relations
  • Selling
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JLE 77-461
ISBN
0137307705
LCCN
76006142
OCLC
  • 2663447
  • NYPG774123928-B
Author
Stanley, Richard E.
Title
Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley.
Imprint
Englewood Cliffs, N.J. : Prentice-Hall, c1977.
Bibliography
Includes bibliographical references and index.
Research Call Number
JLE 77-461
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