Research Catalog
Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley.
- Title
- Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley.
- Author
- Stanley, Richard E.
- Publication
- Englewood Cliffs, N.J. : Prentice-Hall, c1977.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Book/text | Request in advance | JLE 77-461 | Offsite |
Details
- Description
- xxii, 394 p. : ill.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JLE 77-461
- ISBN
- 0137307705
- LCCN
- 76006142
- OCLC
- 2663447
- NYPG774123928-B
- Author
- Stanley, Richard E.
- Title
- Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley.
- Imprint
- Englewood Cliffs, N.J. : Prentice-Hall, c1977.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JLE 77-461